ThecePlay is the Gamification Engine for Brands

ThecePlay is a marketing and service platform that facilitates and verifies competitions and player achievement in gaming. ThecePlay provides brands with an organic and authentic way to connect with audiences within their website or on a branded microsite.

ThecePlay is the consumer-facing front end of a unique and exclusive partnership between Thece, which specializes in connecting brands within the context of gaming and Twin Galaxies, a venerated player achievement recognition institution in the gaming world with a rich history stretching over 40 years.

Renowned for their expertise in verifying video game player achievements, Twin Galaxies (TG) is a cornerstone in the gaming community. They are celebrated for validating world records. The TG platform is unparalleled, designed to adjudicate video game performance submissions meticulously. This is achieved through a community-led peer-review process, ensuring accuracy and fairness. The platform has successfully processed over 200,000 submissions, a testament to its efficacy and the worldwide gaming community’s trust. In light of this, undertaking such a task independently without ThecePlay would be a significant challenge, given the complexity and scale of the processes involved.

Processing all submissions, including videos…Twin Galaxies’ Submissions and Adjudication Process utilizes a one-of-a-kind, controlled, and blind “peer review” system to adjudicate and authenticate video game achievement claims. Adjudication remains completely impartial because the Adjudicator can vote YES or NO on whether the submission meets the criteria and that no cheating is identified. Others do not influence the Adjudicator as they cannot access what others have voted, how many votes, or even when voting ends. To read more about this process, click here.

Most ThecePlay Challenges can be measured through multiple KPIs. Here are some examples:

• Driving awareness/promotion of a tent pole event
• New customer acquisition (first-party data and direct transactions)
• Existing customer engagement 
• Connecting with gaming and brand enthusiasts 
• Unique activation with influencers/creators/brand ambassadors 
• Acquire directed user-generated content

Depending on complexity, a ThecePlay Challenge can launch in as short as two weeks and up to 6 weeks with custom integrations.

• Gaming is an essential and largely untapped market. 83% of the US population are gamers; in 2022, they spent 45 billion hours gaming in 2022
• Increase traction and first party data capture within current campaigns through a ThecePlay Challenge
• More cost-effective: 10% of the cost of an in-game build
• Quicker to implement than in-game brand activations – 2-6 weeks versus 6+ months
• ANY game title can be used to reach brands desired target audience

Share the brand’s target audience, goals, and prizing ideas. The Thece team will brainstorm and use existing gaming and participation data to determine your brand’s suitable game(s) and challenge ideas.  

The game(s) and challenge(s) are custom to each brand initiative, so the game(s) chosen will be suitable for the brands needs. In addition, there are controls over what videos are shown on the branded ThecePlay Challenge page. Thus eliminating brand safety issues.

• The videos can be show upon acceptance in the adjudication process
• The videos can be show upon acceptance and brand approval 
• All videos can be hidden on the ThecePlay Challenge page and only used through curated social videos and wrap ups   

While we would love to take an “if we build it, they will come” mentality, we know that is just not the case. Promotion is essential to obtaining user submission and buzz around the brands ThecePlay Challenge.

There are multiple ways to promote:

• Thece can provide and execute a promotional plan for media or influencer posts.
• If the brands has their own media department or agency, they can use that team to develop a promotional plan.
• If the brand has a brand ambassador(s), that is also a great way to tie to the challenge.
• Brand website promotion and links.
• Brand social promotion and links.

ThecePlay is a marketing and service platform that facilitates and verifies competitions and player achievement in gaming. ThecePlay is a partnership between Thece and Twin Galaxies.

1. Review the rules and guidelines for the challenge.
2. Record a video or screen capture of yourself completing the challenge.
3. Hit the “Submit” button on the challenge page.
4. Fill in the required fields to login or create a new user on the platform.
5. Scroll through the rules and hit up “Choose file(s)”, select your video file.
6. Click “Upload & Submit”

If you have any issues or errors along the way, please reach out to [email protected]

Twin Galaxies’ Submissions and Adjudication Process utilizes a one-of-a-kind, controlled, and blind “peer review” system to adjudicate and authenticate video game achievement claims. Adjudication remains completely impartial because the Adjudicator can vote YES or NO on whether the submission meets the criteria and that no cheating is identified. Others do not influence the Adjudicator as they cannot access what others have voted, how many votes, or even when voting ends. To read more about this process, click here.

Once a submission is uploaded it will be labeled as “In Process”. From this stage the submission is reviewed and verified for accurately meeting the challenge rules. Once it is determined to fairly meet the criteria of the Challenge, the status will change to “Verified”.

Please refer to the Prizing section of the Challenge for timelines. Most prizing is issued at the end of the challenge after all submissions have been verified. If you still have concerns, please reach out to [email protected].

If your submission is no longer on the leaderboard, it likely means that it didn’t meet the challenge rules. Please check your email for information about your submission and why it was removed. If you do not have an email in your inbox, please reach out to [email protected].

All users can review, verify and vote on the ThecePlay challenge submissions.
1. Scroll down the Leaderboard or click on the “Leaderboard” button in the
menu
2. Within the leaderboard, you can vote on any submissions where the Review Status is “In Review”

3. Click “In Review”
4. This will take you to our backend platform, Twingalaxies.com.
5. Login or Register for an account. Follow the login or registration process.
If you are already logged in, go to step 6.

6. On the submission, review the challenge rules and watch the submission video.
› Does the submitter meet the rules of the challenge?
› Does the score or time submitted match the video performance?
› Does the video seem to be clear, without any suspicions of cheating?

If the answer to these questions is yes, click the “Thumbs up” icon and select “Vote Now”. If the answer to any of these questions is no, click the “Thumbs down” icon and select “Vote Now”