ThecePlay is the Gamification Engine for Your Brand

ThecePlay’s innovative platform allows your brand to create exciting, externally measured video game challenges, engaging audiences and leveraging games they already love.

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Your Brand Becomes the Main Attraction

ThecePlay is a dynamic platform designed to help businesses engage with gaming audiences by crafting brand-specific challenges that leverage popular games, positioning the brand as a hero-maker. By utilizing externally measured challenges, ThecePlay ensures meaningful and trackable interactions between players and brands. This strategy aligns with the natural gaming habits of the audience, enhancing the authenticity and effectiveness of the engagement. ThecePlay transforms brand interactions into community-building and player achievement recognition experiences, seamlessly integrating marketing goals into the gaming world.

Each branded challenge includes objectively measured rules, prizes and a live leaderboard. Competitors submit video evidence of their challenge attempts through the branded challenge website. Our proprietary adjudication engine then verifies these submissions with high accuracy, ensuring fair competition.